We do a lot of work on new platforms. Often the most important underlying question is, “How do you translate existing brand themes and language to a new device or even a whole new medium?”
We were hired by the new Living Room Services group at Yahoo! to develop the company’s first-ever foray into interactive television. The challenge was to bring this thoroughly web-based brand to iTV, a medium rich in imagery and motion yet far more restrictive interactively.
With Yahoo! Full Screen, users select sources and topics to create a personalized video service, offering the same vast but well-organized content Yahoo! built its business on. And it’s expressed in a visual language that retains fun and ease-of-use the web portal is known for, while eschewing those conventions that work better on the Web.
The result is an experience that feels completely familiar as Yahoo!, yet altogether new and appropriate for TV.
The challenge was to bring this thoroughly web-based brand to iTV, a medium rich in imagery and motion yet far more restrictive interactively.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
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For more about Nurun, visit