We do a lot of work on new platforms. Often the most important underlying question is, “How do you translate existing brand themes and language to a new device or even a whole new medium?”
We were hired by the new Living Room Services group at Yahoo! to develop the company’s first-ever foray into interactive television. The challenge was to bring this thoroughly web-based brand to iTV, a medium rich in imagery and motion yet far more restrictive interactively.
With Yahoo! Full Screen, users select sources and topics to create a personalized video service, offering the same vast but well-organized content Yahoo! built its business on. And it’s expressed in a visual language that retains fun and ease-of-use the web portal is known for, while eschewing those conventions that work better on the Web.
The result is an experience that feels completely familiar as Yahoo!, yet altogether new and appropriate for TV.
The challenge was to bring this thoroughly web-based brand to iTV, a medium rich in imagery and motion yet far more restrictive interactively.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
For new business, contact Allison McCarthy
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