Goodby, Silverstein & Partners' work for Got Milk? has always set a high standard, particularly in the digital arena. When they asked us to collaborate on their latest campaign featuring an insanely-talented milk-magical rock band called White Gold, we were all over it. We answered with a video-driven web experience that pulls people into the fog-filled realm White Gold calls home part Graceland, part dreamtime.
The microsite is the central pillar of a campaign that sprawls across the web and into the world. Like any superstar rock band, White Gold has Myspace and Facebook pages for their fans, an album available on iTunes, music videos on YouTube and Hulu, and interactive banner ads, in addition to the TV spots and posters.
The star of the site is definitely "Is It Me, Or Do You Love My Hair?": an interactive music video concepted, directed, edited, composited and programmed by Odopod. We combined several techniques: parallel video tracks, real-time generated effects and game logic to create a video that users can play with - changing what they see and unlocking multiple endings.
Another highlight is Vanity's Lens, a rock & roll photo shoot. White Gold and Calcium Twins strut while you play paparazzi, changing backdrops, outfits and props - finally downloading your favorite shot as high-res photo.
Other things youll encounter: a milk-river, a talking guitar, rockstar dreams, music videos, a white tiger, magic medallions and a Chill-atorium. The end product pushes Flash, video and storytelling to its limits.
The content is so entertaining, I was constantly cracking up when I got new footage to put into it.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
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For more about Nurun, visit