RhythmNewMedia (RNM), a mobile content and services company, partnered with Odopod to create their first iPhone application. It’s called vSNAX Videos. RNM wanted to offer users premium video clips in a sophisticated viewing experience.
We embraced the opportunity to design our first iPhone application. We took advantage of the existing interactivity of the iPhone and focused on exploring unique ways to offer users video content. We created an interface that allowed the vSnax content to shine, with channels readily available through a flick of a finger on a carousel. Users can browse for content without leaving the video player and use the phone’s native accelerometer to view videos. vSnax users can create playlists, mark favorites and share videos with their friends easily. We also designed an elegant ad delivery system consistent with the application experience.
vSnax launched with the iPhone app store in June 2008 and was selected as one of the twenty featured applications by Apple. It quickly received excellent reviews from users.
Far and away the best mobile video interface to date is Rhythm New Media's vSNAX iPhone app, because it makes video snacking a pleasure rather than a chore.