The UFC is a phenomenal success story, becoming the fastest growing sport in the U.S. and quickly spreading worldwide. They selected Odopod to lead their global digital strategy and we kicked it off with a redesign of UFC.com.
We started by tackling key content and structural challenges that made it difficult for users to get key content and for site managers to add global content, manage new features and keep up-to-date with the growing number of UFC fights worldwide.
In response to those needs, we created a publishing platform that supports ten global regions and nine languages and is built to grow from there. We also designed a powerful new visual language and a UI that focuses on making it easy to find event details, how and where to watch them and how to buy pay-per-view fights. We enhanced the experience for super fans by creating additional features like interactive fight cards, visualizing fighter vitals and stats and socializing UFC content by including various ways to participate using Twitter and Facebook.
Finally, we crafted an advertising model that utilized the existing inventory in a way that allowed the UFC brand to control the overall aesthetic without being lost to advertisers. We also provided them with a series of sponsorship opportunities to elevate the brand with more premium sponsorships, rather than just traditional banner advertising.
The result is a site that serves as a tool for worldwide content managers, is a platform for advertising and offers tons of compelling content and social activity for regulars and new visitors alike and is meant to evolve and grow as fast as the sport itself.
We are gonna continue to build this thing into the best sports site the world has ever seen.