Project Highlights

  • UFC Octagon Hero

Inside the Octagon

The UFC is a phenomenal success story, becoming the fastest growing sport in the U.S. and quickly spreading worldwide. They selected Odopod to lead their global digital strategy and we kicked it off with a redesign of

We started by tackling key content and structural challenges that made it difficult for users to get key content and for site managers to add global content, manage new features and keep up-to-date with the growing number of UFC fights worldwide.

In response to those needs, we created a publishing platform that supports ten global regions and nine languages and is built to grow from there. We also designed a powerful new visual language and a UI that focuses on making it easy to find event details, how and where to watch them and how to buy pay-per-view fights. We enhanced the experience for super fans by creating additional features like interactive fight cards, visualizing fighter vitals and stats and socializing UFC content by including various ways to participate using Twitter and Facebook.

Finally, we crafted an advertising model that utilized the existing inventory in a way that allowed the UFC brand to control the overall aesthetic without being lost to advertisers. We also provided them with a series of sponsorship opportunities to elevate the brand with more premium sponsorships, rather than just traditional banner advertising.

The result is a site that serves as a tool for worldwide content managers, is a platform for advertising and offers tons of compelling content and social activity for regulars and new visitors alike and is meant to evolve and grow as fast as the sport itself.

We are gonna continue to build this thing into the best sports site the world has ever seen.

Project Tags

Same Team, New Name

It's been thirteen years since we started Odopod.

We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.

Two years ago, Odopod was acquired by Nurun.

The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.

That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.

We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.

Keep an eye out for new work from Nurun. It will be our best yet.

Tim, Dave, Jacquie, JT & Guthrie

The best way to reach us

For new business, contact Stacy Stevenson

For general inquiries, contact us at

For more about Nurun, visit