Tesla Motors is the most innovative and progressive car company in the world. And Odopod is their digital agency of record. With their new Model S sedan on the way and an IPO imminent, Telsa was preparing to operate at an entirely new scale when they came to Odopod.
Our first assignment: reinvent the brand online. In doing so, Tesla faced some big questions. How do we explain radically new technology in a familiar package? How do we help the uninitiated envision ownership?
Our approach was simple. We created a super clear experience featuring the car as the hero using big, bold images in the context of everyday life. From test driving and buying, to learning about charging and vehicle range, we created a system that communicated the important and sometimes unfamiliar information in digestible real-world ways. Then, we took all of the deep technical features and presented them in a layered, editorial format that enabled users to access progressively more detailed information. Finally, it was important for Tesla to bring owner perspectives into the spotlight so we crafted a dedicated space on the site for owners and enthusiasts.
Our goal is to seamlessly connect all aspects of the Tesla customer experience - from the website to the showroom and on the road.
Test driving a Tesla Roadster was mind-blowing. In a single instant, I learned why people are such huge fans.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
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For more about Nurun, visit