Our work announcing the Sony BRAVIA HDTV with 3D was designed to cut through the noise around a new category that had become crowded overnight. As the new TVs arrived in stores, we orchestrated a second push designed to highlight Sony’s competitive advantages: picture quality and great content.
We faced a unique challenge. How do we tell a “you-have-to-see-it to-believe-it” 3D product story in a 2D medium?
Our approach was to create a series of online experiences that use traditional and interactive storytelling to illustrate the BRAVIA’s features. First, we created an interactive experience that takes visitors into the fictional and fantastic Sony Innovation Center. Here we see Sony engineers working alongside celebrities like Justin Timberlake and Peyton Manning to bring Sony’s new BRAVIA to life. In addition to this experience we created a documentary film entitled 3D World Created By Sony that takes people on a tour of all the amazing films, sports, and games that Sony is creating in 3D.
The result: one of the strongest and most sophisticated product launches in Sony history.
It's not just about watching TV on a flat screen, it's about exposing the content in the space between the TV and you.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit