Project Highlights

  • Sony Style - Bravia 2010 Hero
  • Sony Style - Bravia 2010 01
  • Sony Style - Bravia 2010 02
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  • Sony Style - Bravia 2010 04
  • Sony Style - Bravia 2010 05
  • Sony Style - Bravia 2010 06
  • Sony Style - Bravia 2010 07
  • Sony Style - Bravia 2010 08
  • Sony Style - Bravia 2010 09
  • Sony Style - Bravia 2010 10
  • Sony Style - Bravia 2010 11

A Stylish Debut

Sony was launching a radically redesigned line of BRAVIA televisions. In additon, they were releasing a revolutionary new technology: the first at-home 3D HDTV viewing experience.

We developed three pieces for Sony coinciding with the line’s massive debut at CES. The first is an immersive experience that lets people explore the new BRAVIA and discover the philosophy that informed its design, through interactions that are simple and minimally sophisticated - just like the BRAVIA itself.

For the second piece, we traveled to Tokyo and shot a documentary film telling the story behind the new BRAVIA, from the point of view of the “makers and believers” at Sony who designed and engineered it.

Finally, we created a hub for Sony’s new 3D technology, focused on aggregating people’s reactions to it. The hub pulls in reactions from Twitter and from an app running in a kiosk in Sony stores. It’s only been live a short time but there are already over 10,000 reactions - and more every day.

It was truly an amazing experience to be at the center of the design & engineering team in Tokyo. Getting exposure to the back stories & anecdotes from Sony was incredibly inspiring.


  • W3 Awards
    Silver: Consumer Electronics
  • W3 Awards
    Best in Show: Video or Motion...
  • Interactive Media Awards
    Outstanding Achievement:...
  • The FWA
    Site of the Day
  • Communication Arts
    Webpick of the Day
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Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit