Sony was launching a radically redesigned line of BRAVIA televisions. In additon, they were releasing a revolutionary new technology: the first at-home 3D HDTV viewing experience.
We developed three pieces for Sony coinciding with the line’s massive debut at CES. The first is an immersive experience that lets people explore the new BRAVIA and discover the philosophy that informed its design, through interactions that are simple and minimally sophisticated - just like the BRAVIA itself.
For the second piece, we traveled to Tokyo and shot a documentary film telling the story behind the new BRAVIA, from the point of view of the “makers and believers” at Sony who designed and engineered it.
Finally, we created a hub for Sony’s new 3D technology, focused on aggregating people’s reactions to it. The hub pulls in reactions from Twitter and from an app running in a kiosk in Sony stores. It’s only been live a short time but there are already over 10,000 reactions - and more every day.
It was truly an amazing experience to be at the center of the design & engineering team in Tokyo. Getting exposure to the back stories & anecdotes from Sony was incredibly inspiring.