Project Highlights

• An Interactive Q&A

  Celebrity experts answer smart product questions

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Smart Questions

Sony was launching their new global campaign. It starred Peyton Manning, Justin Timberlake and other notable folks as a panel of experts on all things Sony. They asked Odopod to bring the concept to life on the web - and to showcase the tremendous breadth of Sony's products.

We decided to use the web to further develop the characters and allow the audience to have a deeper experience with these interesting experts. So we developed an interactive video showcase hosted by Peyton and JT called Ask the Experts, where users could choose a question and get an expert answer.

We conceived and shot a series of videos - over 20 - with our experts including Amy Sedaris, photographer Nigel Barker and sports broadcaster Erin Andrews. We combined live action and 3D environments to create films that reflected the personality of each expert.

The end result feels more like a show than a website. It’s lively, engaging and jam-packed with useful product information.

The site looks amazing and we couldn't be more pleased with the work. I sincerely thank all of Odopod for your talent, long hours and dedication to the project.