After forming a solid relationship during the PSP and PS3 Video productions, PlayStation approached Odopod to help them refresh the home page of the native browser on the PS3 console.
Designing interfaces for television always proves to be a challenging, but rewarding experience. While tackling this project we were faced with loads of questions - how do we design for both SD and HD formats without having to load two different sites? How do we make it super easy to navigate and understand? How do we develop an experience that requires minimum input from an the controller? How do we get people to stick around, but also make it easy for them to go away?
The solution? Through many rounds of prototypes, we developed of a flexible browser design that offers PS3 users a combination of external website links as big chunky buttons, and PlayStation feature promos. In the HD version the user is presented with the same content, only a greater amount of links are visible. In the SD version, fewer number of links are seen and the image is loaded at the same aspect ratio, only a smaller size.
Thus, one design, two formats, a bunch of modules and a lot of happy users.
It's always fun working on projects with PlayStation. I love stepping out of the desktop onto other devices.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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