With the Women's World Cup approaching, Nike asked Odopod to remake NikeSoccer.com with one challenge: Create something that goes well beyond the expected Flash-based marketing site.
We suggested an online 'zine that would offer the flexibility and fresh content blogs are known for, but with the quality design and attitude of a richer brand piece. We called it 365 Todays.
365 Todays is a power-to-the-people DIY soccer magazine reporting the most up-to-date stories of Nike athletes, teams and products. Its editorial mission: To inspire America’s young soccer elite to 'kill a lion every day' - to practice and get better each day, with a vengeance.
Merging Flash and HTML seamlessly, the site appears to be assembled from scraps of paper and cardboard. Users read latest updates from their favorite players, get training tips on how to improve every day, and use a unique map interface to locate dispatches from all over this soccer nation.
The site will always be a work in progress as it reacts to the latest developments in soccer. NikeSoccer.com will be there reporting from the front lines each day.
From a visual language standpoint, it was one of the sites that caught my eye. It has an organic, almost human touch, which gives the site a “sense of life.