Project Highlights

  • DIY Soccer Zine
    Make your own zine and send it to friends
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  • Tape Hero
  • Nike Soccer Tape 01
  • Nike Soccer Tape 02
  • Nike Soccer Tape 03
  • Nike Soccer Tape 05
  • Nike Soccer Tape 04
  • Nike Soccer Tape 06
  • Nike Soccer Tape 07
  • Nike Soccer Tape 08
  • Nike Soccer Tape 09

Yet Another Use For Duct Tape

Soccer is played in every country on the planet. It is a passion that inspires players and consumes fans, and there are a lot of them. Over the many years that we've worked with Nike Soccer, it has been our mission to ignite and spread this enthusiasm. It all started in 2003 with a ball of duct tape and some scraps of paper.

Nike's Soccer Tape campaign was created to inspire kids in the U.S. to play brilliant soccer. It promotes a DIY approach to soccer. You don't need a coach, a field or a fancy metal goal box to play brilliantly. Just grab some duct tape, make a ball, make a goal and play whenever and wherever.

Odopod created a site that would expand on the DIY spirit of Soccer Tape. We created the Soccer Tape Zine-Maker. It enables users to automatically construct their own Soccer Zine as they navigate through soccer videos, stickers, stories and animations. Zines can be saved, sent to friends and even entered in a creativity contest. The winner had their zine spread published in Eurosport.

'Tape' kicked off a long-lasting, prolific friendship with Nike Soccer.

Project Tags


  • Communication Arts
    Interactive Annual 10
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Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit