Project Highlights

  • DIY Soccer Zine
    Make your own zine and send it to friends
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  • Tape Hero
  • Nike Soccer Tape 01
  • Nike Soccer Tape 02
  • Nike Soccer Tape 03
  • Nike Soccer Tape 05
  • Nike Soccer Tape 04
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  • Nike Soccer Tape 07
  • Nike Soccer Tape 08
  • Nike Soccer Tape 09

Yet Another Use For Duct Tape

Soccer is played in every country on the planet. It is a passion that inspires players and consumes fans, and there are a lot of them. Over the many years that we've worked with Nike Soccer, it has been our mission to ignite and spread this enthusiasm. It all started in 2003 with a ball of duct tape and some scraps of paper.

Nike's Soccer Tape campaign was created to inspire kids in the U.S. to play brilliant soccer. It promotes a DIY approach to soccer. You don't need a coach, a field or a fancy metal goal box to play brilliantly. Just grab some duct tape, make a ball, make a goal and play whenever and wherever.

Odopod created a site that would expand on the DIY spirit of Soccer Tape. We created the Soccer Tape Zine-Maker. It enables users to automatically construct their own Soccer Zine as they navigate through soccer videos, stickers, stories and animations. Zines can be saved, sent to friends and even entered in a creativity contest. The winner had their zine spread published in Eurosport.

'Tape' kicked off a long-lasting, prolific friendship with Nike Soccer.

Project Tags


  • Communication Arts
    Interactive Annual 10
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Same Team, New Name

It's been thirteen years since we started Odopod.

We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.

Two years ago, Odopod was acquired by Nurun.

The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.

That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.

We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.

Keep an eye out for new work from Nurun. It will be our best yet.

Tim, Dave, Jacquie, JT & Guthrie

The best way to reach us

For new business, contact Stacy Stevenson

For general inquiries, contact us at

For more about Nurun, visit