"Joga Bonito" is Portuguese for "play beautiful." The objective of the Joga campaign, developed by Wieden & Kennedy, was to start a movement to kill ugly and reverse the bad habits in the world’s most beautiful game.
Odopod was challenged with bringing the beauty and meaning of Joga Bonito directly to soccer lovers worldwide via JogaTV.com and Joga.com.
Joga TV is an exclusive online soccer channel delivering videos in which Nike’s greatest soccer stars tell their own "beautiful football" stories to help inspire players to wage their own fight against ugly soccer. Understanding the pirate nature of the message, Odopod and Nike enlisted the help of Maven, which allowed us to download direct to user’s computers 17 weeks of full-screen, DVD quality video, including iPod, PSP and web-friendly versions to promote sharing more easily.
Joga.com, sponsored by Google and Nike, is the first global social networking site for anyone anywhere who shares a love for the world’s most beautiful game. The community lets fans connect, create games and clubs, access athletes from Nike, and enjoy video clips and photos, even allowing users to upload their own images.
Joga.com is the first global social networking site for anyone anywhere who shares a love for the world’s most beautiful game.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
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For more about Nurun, visit