With the 2007 World Cup approaching, the U.S. Women's National Team was on a winning streak. Continuing our successful collaboration, Nike asked Odopod to create a special feature on NikeSoccer.com to spotlight the team’s story and connect with the soccer-obsessed girls who look up to Abby, Hope, Tarp and the rest of the team.
We took fans on “The Bus” with the WNT, showing soccer crazy girls that the Pro team’s experience was a lot like their own. An intimate view into the team’s fierce competitive spirit, personalities, and relationships, “The Bus” is a rich interactive experience within NikeSoccer.com that tells the players’ stories using videos, photos, and text messages sent from the road.
In collaboration with Wieden & Kennedy we created more than 30 videos in three months, editing footage shot by our own crew, W+K, and U.S. Soccer. We even gave several of the players tiny HD cameras, getting inside glimpses of the women revealing their sacrifices, pre-game rituals and road trip antics.
While the WNT’s amazing streak ended when they placed third at the world cup, the team graciously participated in the making of a final video, “Coming Home”, which gives an honest look at the player’s disappointment -- and their resilience.
These ladies are amazing athletes and role models to young girls. Telling their story is an honor.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
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For more about Nurun, visit