MTV is the undisputed king of the music video. They came to Odopod with an idea: an online tool that would let ordinary fans remix the latest music videos - and live out their rockstar director fantasies.
We knew the key to this experience was making users feel like they were at the control board. We worked with Adobe and their Remixer platform, designing a slick user-interface that feels like a pro-video mixing booth, while being super easy to use.
And we gave our aspiring directors everything they need to get all Spike Jonze: poppy transitions, animated effects and hot graphics customized for each MTV artist - from lush palm trees for Nelly Furtado to shiny grills for rapper T.I.
Finally, we gave these new auteurs a place to show off, rate and comment on each other’s remixes, turning an audience of video-watchers into a community of video-makers.
MTV is the undisputed king of the music video and this site gives users a chance to take control.