For over 140 years the International Watch Company of Schaffhausen has been a benchmark for craftsmanship, precision engineering and timeless design.
With this tradition in mind Odopod and Undercurrent laid plans for IWC’s expansive new digital strategy and publishing platform. Our goal was simple: establish IWC as the category leader in luxury watches and as a digital leader among luxury brands.
In doing so we believed that we could define a new, more contemporary expression of luxury -- one that addressed the evolving needs of luxury consumers by emphasizing speed, utility and mobility.
The centerpiece of this plan is a progressive, sustainable publishing platform. This platform drives the new IWC website and social media hubs, offering innovative new formats for product presentation and storytelling. With bold imagery, superior attention to the intricate details of watchmaking, and emphasis on the rich histories of IWC’s brand families, the site exemplifies the IWC brand.
For quintessential IWC fans, we created intimate and innovative ways to interact with the watches, including a high resolution image browser presenting the watches in exquisite detail along with videos revealing the precision engineering and watchmaking process.
We are continuously working with IWC's ambitious team to create an innovative eco-system across multiple platforms and devices. The new site is the first of many initiatives designed to set a bold new standard for luxury online.
We think iwc.com will change customers’ expectations of luxury brands online.