Project Highlights

  • IWC Hero
  • IWC 01 - Home
  • IWC 02 - Partnership
  • IWC 03 - Collection
  • IWC 04 - Portuguese
  • IWC 05 - Aquatimer
  • IWC 06 - Yacht Club
  • IWC 07 - Hand Wound
  • IWC 08 - Experience Culture
  • IWC 10 - Article
  • IWC Interactive 01 - Lights Out
  • IWC Interactive 02 - Lights Out
  • IWC Interactive 03 - Calibre
  • IWC Interactive 04 - Enlarge
  • IWC Interactive 05 - Enlarge
  • IWC Interactive 06 - Slider

Extraordinary Craftsmanship

For over 140 years the International Watch Company of Schaffhausen has been a benchmark for craftsmanship, precision engineering and timeless design.

With this tradition in mind Odopod and Undercurrent laid plans for IWC’s expansive new digital strategy and publishing platform. Our goal was simple: establish IWC as the category leader in luxury watches and as a digital leader among luxury brands.

In doing so we believed that we could define a new, more contemporary expression of luxury -- one that addressed the evolving needs of luxury consumers by emphasizing speed, utility and mobility.

The centerpiece of this plan is a progressive, sustainable publishing platform. This platform drives the new IWC website and social media hubs, offering innovative new formats for product presentation and storytelling. With bold imagery, superior attention to the intricate details of watchmaking, and emphasis on the rich histories of IWC’s brand families, the site exemplifies the IWC brand.

For quintessential IWC fans, we created intimate and innovative ways to interact with the watches, including a high resolution image browser presenting the watches in exquisite detail along with videos revealing the precision engineering and watchmaking process.

We are continuously working with IWC's ambitious team to create an innovative eco-system across multiple platforms and devices. The new site is the first of many initiatives designed to set a bold new standard for luxury online.

We think will change customers’ expectations of luxury brands online.


  • Webby Awards
  • Interactive Media Arts Awards
    Best in Class
  • .net Awards
    Nominee: Redesign of the Year
  • .net Awards
    Nominee: Agency of the Year
View Awards »

Same Team, New Name

It's been thirteen years since we started Odopod.

We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.

Two years ago, Odopod was acquired by Nurun.

The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.

That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.

We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.

Keep an eye out for new work from Nurun. It will be our best yet.

Tim, Dave, Jacquie, JT & Guthrie

The best way to reach us

For new business, contact Stacy Stevenson

For general inquiries, contact us at

For more about Nurun, visit