Eyes Open is IDEO's innovative alternative to traditional guidebooks. These guides are all about getting a local's everyday experience, spotlighting neighborhood bars, boutiques, galleries and other hidden gems.
They came to us develop the companion website to Eyes Open. The idea for the site was that it be a forum for audience-participation: where people could their own fresh experiences and on-the-ground perspectives.
We created a space built around reading and thoughtful contribution. In order to get the most compelling responses, we proposed the site feature a monthly theme with IDEO hosts contributing stories and assignments to serve as a provocation to the community. We also recommended that all submissions be carefully curated, to maintain the high level of discourse people expect from IDEO.
Finally, we built the site on top of a content management system so IDEO curators can publish new stories whenever they choose.
We love the premise behind Eyes Open -- that looking at the everyday through fresh eyes can reveal new discoveries. Based on the response we've heard to the books and the site, others do as well.
The site is a forum for sharing fresh experiences that are happening now, in the moment—as well as an opportunity to learn from others.