We’ve always been inspired by physical installation work, so when George P. Johnson Experiential Marketing asked Odopod to create three interactive kiosks for Honda Motor Company we dove right in.
The medium – giant touch-screens – was a new one for us. But we tackled it like we always do: with a combination of rigorous software design and compelling storytelling.
Our biggest challenge: the kiosks would live in the spectacle of an auto show, where the competition for eyeballs wouldn’t just be other screens but the latest batch of shiny new automobiles.
How to stand out? Simple visual designs and hands-on interactions. The first kiosk let visitors use their fingers to rotate a carousel to browse new Hondas by color. The second put them in D.I.Y. mode, customizing a Civic onscreen, then printing and folding a paper-craft model of their creation. The third had users exploring a timeline of Honda’s green innovations by playfully tossing and sliding story-modules around.
When the kiosks debuted at the L.A. Auto Show we were thrilled to see how their simple, iconic design shined. They’ve since traveled on to auto shows around the country.
I love making interactive experiences that don’t live on the internet. Working with the designers on the concept and interface development was exciting, and touch screens are just really fun to play with.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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