We’ve always been inspired by physical installation work, so when George P. Johnson Experiential Marketing asked Odopod to create three interactive kiosks for Honda Motor Company we dove right in.
The medium – giant touch-screens – was a new one for us. But we tackled it like we always do: with a combination of rigorous software design and compelling storytelling.
Our biggest challenge: the kiosks would live in the spectacle of an auto show, where the competition for eyeballs wouldn’t just be other screens but the latest batch of shiny new automobiles.
How to stand out? Simple visual designs and hands-on interactions. The first kiosk let visitors use their fingers to rotate a carousel to browse new Hondas by color. The second put them in D.I.Y. mode, customizing a Civic onscreen, then printing and folding a paper-craft model of their creation. The third had users exploring a timeline of Honda’s green innovations by playfully tossing and sliding story-modules around.
When the kiosks debuted at the L.A. Auto Show we were thrilled to see how their simple, iconic design shined. They’ve since traveled on to auto shows around the country.
I love making interactive experiences that don’t live on the internet. Working with the designers on the concept and interface development was exciting, and touch screens are just really fun to play with.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
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