There are people who are devoted to cars and driving. They're called gearheads. The Martin Agency had helped BF Goodrich develop a loyal following among these fanatics. And they had a bold idea to take that relationship even further: The Nation of Go. It's a community where gearheads share their favorite drives, posting routes and photos via a web application or straight from a GPS-enabled smartphone.
It was an ambitious undertaking - part social network, part user-generated content, part web tool, built on the Google Maps platform and integrating data from the EveryTrail powered mobile app.
To pull it off, Odopod took an approach more akin to developing a new product than creating a marketing microsite. Working with the Martin Agency, we created a rich experience that is useful, user-friendly and utterly embodies the BF Goodrich brand.
The site launched as the central pillar in a campaign that includes YouTube, Twitter and Facebook presences. The gearhead community is already filling the site with amazing photos and videos. We can't wait to see where its citizens take it.
We’re no longer strictly talking to the consumer in a traditional marketing sense. We’re encouraging conversations and providing a fun place for them to happen.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit