Last week, David Bliss and I presented at the 2012 Planning-ness Conference.
For those that haven’t had a chance to attend, Planning-ness is described as an "un-conference" for creative thinkers who want to get their hands dirty. Each session is half teach and half workshop where participants put the presented ideas into action. This year a two-day, two-track event was hosted at the Annenberg Community Beach House in sunny Santa Monica.
In our session, we mapped the ever expanding Internet of Things landscape, broke down the “anatomy” of connected objects, and described how personal connected objects have the ability to encourage new behaviors, even increase human potential.
After which we gave the following assignment: Think of a personal object. Imagine how you might embed sensors, log interesting data and connect it to the Internet for analysis. Consider what insights this new information would bring to light and what behaviors, or ideas those could inspire.
All of the participants embraced the challenge with passion and enthusiasm — generating ideas that sparked imagination, laughter and smart thinking for where the Internet of Things may go.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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