I just returned from a recruiting event at the Rochester Institute of Technology. It was a forum for students in their third and fourth years of the school's new media program to meet with prospective employers.
I was super impressed. It was clear that RIT is producing the best new media talent in the world, rivaling Hyper Island.
The program offers two degrees. Students can pursue a Bachelor of Science degree in New Media Interactive Development through the Interactive Games and Media department or a Bachelor of Fine Arts degree in New Media Design and Imaging through the College of Imaging Arts and Sciences. As a result they graduate with a focus on design or development. However, almost all the students were remarkably well rounded.
I don’t pretend to know exactly what they’re doing at RIT but a few things are evident.
The students I met had a real appreciation and understanding of all the roles required to make great new media productions. This appears to be a byproduct of the school’s collaborative, team-based approach to learning. It also maps closely to what these students will find in the real world upon graduating.
In addition to a broad understanding of how new media is made, many of the students have a nice mix of talent, experience and confidence that I wish was more common in new graduates from other schools. The confidence is especially important. Having worked with a couple recent graduates, I've noticed that these students have the confidence to assume that they can figure out the problems they encounter in a project - and they have a solid enough foundation to make that true.
I'm always excited to hire and work with RIT grads. I only wish there were more schools in the US producing students as well equipped, but I'm hopeful of emerging programs and students from other places like Boulder Digital Works. We're keeping a close eye on the future of digital education.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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