Fig. 1: A card-carrying Cardinal (who still roots for the Cal Bears).
Fig. 2. Studio 2 in building 550, the best class room at the d.school.
Fig. 3. A student creates the mind map of her homepage concept.
A little over ten years ago founder David Kelley and Executive Director George Kembel tapped me to help to them articulate and launch the Institute of Design at Stanford University. It was a true privilege and an honor. Over the years I’ve stayed involved, be it lightly, advising and guest lecturing for classes.
However, this last summer, I conspired with Caroline O’Connor, a former d.school fellow and current lecturer, to develop and teach new course curriculum.
The driving idea was to create a series of classes specifically geared to aspiring entrepreneurs, providing design training and frameworks that they could immediately apply to their own budding ventures. Dubbed “Founders Studio”, our mission is to offer hands-on experience (and tools) for some of the most pressing needs facing new businesses — everything from brand strategy to user experience design.
Authentic to the d.school’s ethos, we begin by developing a prototype to test our idea, and ran a three-evening class in the fall called, Guerrilla Branding for Entrepreneurs. Each night was a three-hour intensive workshop that featured a series of mini-lectures, followed by group and individual exercises for the students. Additionally, each class had special guest advisors, to help guide the students.
We started by introducing a concept stub — a germ of a product concept, specific enough for the class to quickly grasp the idea, but open enough for their own direction and interpretation (see the course ‘teaser’ below for the details).
Day one focused on research and need finding for the target audience. Day two focused on positioning and articulating the brand. And finally, day three focused on bringing the brand to life and expressing it on a prototype home page.
Yes, from product concept to testing homepage designs in three nights. That’s a lot. Perhaps too much, but the prototype absolutely served its function. It was clear the students got a lot out of the studio, and in the process, the whole teaching team learned a ton from the students. Learnings that will certainly be applied to develop future Founder Studio classes. So, look out for more in 2013.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit