Tesla Motors has had a big year. The brand new Roadster 2.5 was just unveiled. Last week, they debuted a much anticipated public stock offering with investors hot for shares. In May, they announced a partnership with Toyota to build vehicles in Northern California. And even before, the announcement that a more affordable sedan, the Model S, would soon be available, brought excitement to masses.
Today, we share some of our own big news with Tesla. As their digital agency of record, Odopod has spent the past several months on our first assignment with their team: reinventing the brand online. With the launch of the new Tesla Motors Website, we focused on designing an experience that makes owning an electric car easy by communicating complex technologies in simple, accessible ways, bringing the car to the center stage and letting the owners tell their stories all within a clean and compelling interface.
We're thrilled to be a part of the Tesla vision and to work on such an innovative and progressive brand. Our goal is to seamlessly connect all aspects of the Tesla customer experience - from the website to the showroom and on the road as we continue to work together into the future.
July couldn't be a more exciting month for Odopod. We're on the brink of launching a lot of new work with many of our client partners and the team is growing like mad - and we're still hiring. We're proud of all the work we're doing and we're honored that Communication Arts has kicked off our exciting July by featuring us in the 2010 Photography Annual.
Communication Arts tells our story well, expertly showcasing our culture, our work and our vision with clients now and well into the future. We're fortunate to be able to create these kinds of digital experiences with brands who are willing to try something new and we love that Communication Arts has recognized that too. Thanks to everyone who contributed to the piece and if you get a chance, we'd love for you to check it out.
The UFC Roku channel just launched marking the first of many initiatives that Odopod and The UFC are currently working together to design and develop. The first UFC live streaming pay-per-view event coming to the Roku Player will be Rampage vs. Evans on May 29th. The channel also includes access to previous fights as well as pre-fight and post-fight content.
As The UFC's digital agency of record, Odopod is fully engaged on a series of projects that include digital strategy, mobile and web development.
We just launched another site with our clients at Sony Style introducing their new brand of headphones, PIIQ. The PIIQ brand is colorful, expressive and surprising - qualities we aimed to evoke with this immersive, web experience.
We created a big, bold way for users to explore the PIIQ products and features with full screen video details and a fun, compelling menu for fast, engaging product browsing. We love the result and hope you do too. Check it out and let us know what you think.
In another exciting year at the SXSW Interactive Festival, the Odopod crew picked up a Web Award for odosketch at the mostly entertaining, occasionally weird award ceremony hosted by the very hilarious Doug Benson.
Odopod President Jay Wolff and Allison McCarthy accepted the glowing award on behalf of the Odopod team who crafted this experimental side project outside of our core client work. The community of artists regularly contributing impressive sketches make the site truly unique and wonderful.
For more on the event and to view all of the winners click here »
(Photo: Jim Merithew/Wired.com)
We're pleased to announce the launch of the new PlayStation.com, an enormous entertainment platform that beautifully tells the PlayStation brand story while simply communicating the complex offering of PlayStation products.
The overall look and feel is dramatic, bold and refreshing featuring a compact navigation that is friendly and informative, a huge promotional marquee to promote PlayStation offerings in a highly compelling and visually stunning way, and a powerful membership area to encourage user sign in and participation.
We're extremely proud of the tremendous effort put forth from the team here at Odopod and our partners. The site came together beautifully.
Check it out, we'd love to hear what you think.
YouTube came to Odopod to develop a video browsing interface, allowing users to browse and view multiple videos in a unique and compelling way. The interface is fully customizable to match any page design and provides the YouTube team the option of setting up video contests and promotions with a voting mechanism built right in. The first use of the video grid interface launched last year with YouTube’s Ad Blitz 2009 - a channel dedicated to browsing and voting on the best ads of the Super Bowl. And this year they've done it again.
YouTube recently shared the results of this year's Adblitz and we wanted to share them with you. Read More »
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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