A New Look for Fitbit

We're thrilled to work with world's biggest brands and the Bay Area's most innovative startups. Fitbit is one such company. Over the last several months we've been collaborating closely with their team to refine the company’s positioning, website and product interfaces.

Fitbit enables people to lead healthier lives with technologically advanced fitness devices that track health and nutrition. Users achieve badges for their progress and can connect with friends to see who's ranked highest and taking the most steps each day.

Alongside the launch of two new trackers, the Zip and the One, Fitbit launched a fresh new website and dashboard with a bold, bright, and more approachable new visual language designed by the team at Odopod.

Let us know what you think! www.fitbit.com »

Fresh Launch: UnlockCoke.com

We're thrilled to announce our ongoing relationship with the team at Coca-Cola and their agency partners, Wieden + Kennedy on the launch of unlockcoke.com.

Unlock Coke is a place for fans to explore the exciting breadth of snackable, social content created by Coca-Cola including videos, announcements, Tweets, campaign info and updates all in a modular, always-changing, always-fresh portal.

Over the last year, Odopod has been working with Coca-Cola to introduce a more contemporary design language in digital channels-one that encompasses visual design and interaction design as well as content and social strategy. Unlock Coke represents the first platform that takes on this new brand expression, strategy and design.

We look forward to continue working with this iconic brand and their partners to create playful, social experiences across multiple platforms.

Plum Organics & Odopod team up for the Quest for Yum!

We're excited to share the second installment of our Babies for Yum! campaign for Plum Organics — the Quest for Yum! Odopod conceived and produced this whimsical video in which our baby hero explores the world of Yuck and Yum in search of the tastiest food.

As with our our caption contest on Facebook, the program is highly-targeted to modern moms and designed to thrive on the "authentic" and social web.

Our media strategy is focused on mom-centric blogs and causal online gaming sites where our target audience consumes, shares and engages with content.

Plum Organics + Odopod: A campaign for the modern mom

We're extremely pleased to announce our ongoing digital agency of record relationship with Plum Organics, maker of delicious, premium and organic foods for babies and toddlers. Odopod has been working with Plum to design and launch a digital strategy that brings its personality to life in fresh and engaging ways to capture the hearts of the Modern Mom. With an appetite for innovation, we've been working with their team on the 2011 campaign which recently kicked off with the Babies for Yum! caption contest on Facebook.

For the contest, Odopod conceived and designed a custom application that allows participants to create, vote and share out entries to their social graph, encouraging deep engagement and viral spread. In just the first three weeks of an eight-week program, Plum has already garnered tremendous results including a huge increase in their fan base with over 37,000 fans to date.

We can't wait to see how the campaign grows as we continue to craft new initiatives through 2011. Visit Plum Organics on Facebook »

Odopod teams up with EA to design the new EA.com

We're extremely proud to announce the launch of the newly redesigned ea.com. The new site is minimal, clean and focused, allowing EA's huge library of game content to truly shine.

Each game has a customizable and scalable page template within the unified EA platform. These templates accommodate a wide variety of content needs specific to each title, allowing game pages to feel unique to the game's core attributes. All the must know info on game titles have a home on these pages and includes as many stories, videos, pics, trailers and news items as each game has to offer.

We are thrilled to have worked with the talented people at EA on the new site and look forward to continuing our work together on all things EA.

Check it out and let us know what you think »

Fresh Work: Sony PIIQ

Our partnership with Sony continues with a new launch for PIIQ - Sony's slick, new brand of headphones. The site features a multitude of finely tuned interactive details including rollover animations, subtle movements and navigational elements.

The full product lineup gives visitors huge, sexy product images, sharing tools, sweet product pairings, and the ability to add comments with Facebook integration. The PIIQ Team pages offer up inside details of new members, their gear and stats and the news section keeps fans up-to-date on all things PIIQ.

There's quite a bit of cool stuff to check out so take a look at the new Sony PIIQ and let us know what you think.

Can't make it to the store? Design your Tesla Roadster right from your desktop.

Maybe you live really close to Santana Row in San Jose. Maybe you live very far away from Santana Row in San Jose. Either way, you can now experience the Tesla Retail Store Kiosks right from your desktop.

Launched on Teslamotors.com today, the Design Studio allows site visitors to customize and configure Tesla Roadster models to buy or fantasize about buying. You can trick-out all the bits you'd expect - paint colors, accents, interior options, wheels, hood, entertainment - and check out how much your customizations will cost, all in this cross-device friendly, HTML5 interface. That means it looks just as sexy on your iPad as it does on your desktop.

From the Tesla press team:

“The Design Studio’s goal is to personalize the Tesla experience,” said George Blankenship, Tesla’s VP of Sales and Ownership Experience. “It’s the most advanced configurator any automaker has come up with, letting you choose exactly what you want, look at it from every angle, and see it in the wild.”

Tesla’s internal web team collaborated with digital marketing agency Odopod to build advanced features into the Design Studio, including:

-Seamless integration between platforms, allowing users who build their cars online to call up saved designs on other devices or in the showroom.

-Graphics that push the boundaries of realism, giving users an authentic experience.

-Single-screen editing, allowing users to mix and match features without progressing through a number of screens or needing to backtrack.

-Unique interior and exterior pairing, so that users can see how the interior of their car would look from the outside and vice versa.

-An extensible platform that will allow Model S to be added to the Design Studio.

Tesla’s Design Studio is consistent with the company’s new retail strategy that launched with the Santana Row showroom. Reinventing the car-buying experience, this strategy focuses on digital interactivity and educating prospective customers about Tesla’s advanced electric powertrain technology and vehicle engineering.

Check it out and let us know what you think.

Tesla's Incredible New Store Features Touch Screen Experiences Created by Odopod

The launch of the new Tesla store at Santana Row in San Jose includes three gorgeous touch screen experiences designed and developed by Odopod with Tesla Motors. The experiences immerse visitors in Tesla owners’ stories, vehicle innovations, and enable them to configure their own Roadster for purchase or sharing with friends.

As Tesla's digital agency of record, Odopod designed the experiences to fit within Tesla’s unique retail strategy, one that rethinks the entire approach to selling cars. Odopod and Tesla continue to collaborate to produce digital experiences that augment the purchasing process and make for a remarkable experience.

An excerpt from Tesla Motors press release:

Today Tesla Motors reinvents the car buying process with the grand opening of its store in the popular Santana Row retail district of San Jose, California.

...The new store’s location ensures plenty of foot traffic while the layout engages the customer through a series of hands-on interactive touchscreen experiences:

Tesla Stories features Tesla owners’ experiences of living with a Roadster.

Tesla Innovations explore the world’s most advanced electric powertrain in the Tesla Roadster and the engineering ingenuity of Model S.

The Design Studio combines the tactile and digital, enabling customers to configure their own Roadster, which they can then share on Facebook or email to a friend. From there, customers can seamlessly complete the purchase.

...The Tesla Design Studio will also debut on Teslamotors.com. Built using HTML5, the Tesla configurator provides an intuitive interface for users to design their Roadster from a computer, smart phone or iPad.


We're thrilled to have worked with such an amazing group of people at Tesla to bring the innovative retail experience to life.

For more information visit these links:
Press Release
Exclusive Tour Of Tesla's Showroom With Apple's Retail Guru

A Sleek New Site for IWC

We're pleased to announce a new site for the International Watch Company of Schaffhausen, IWC.com. The site marks another excellent partnership with our friends at Undercurrent and has resulted in a beautiful experience that aims to set a new standard for luxury online. With rich interactive features, editorial content presented in clean, concise layouts and extraordinary attention to each watch, IWC.com offers fans everything they expect from the brand. Further details on the project are available on odopod.com here.

Please let us know what you think.

2010: A Year of Work

It's been a wonderfully busy year for us here at Odopod. We've experienced tremendous growth from hiring a ton of new talented people (and we're still looking for more) to taking on several new large digital accounts. Our Hack Days projects went on with great success, we celebrated our 10th anniversary and we launched some amazing work with our clients and partners around the world.

Here's a look back at some of things we've done in 2010 with a huge thanks to all of those who contributed to our incredible year.

DonQ Master Of All Skills :: Routesy 3 :: Golden Gate Park Field Guide :: Sony PIIQ Facebook
Sony PIIQ Showcase :: Tesla Motors :: DonQ Rum :: YouTube Trends
Sony HD TV with 3D :: Flock Social Browser :: Sony BRAVIA :: Ford Fiesta Movement
EA Download Manager :: Sony Internet TV :: UFC.com :: PlayStation Redesign

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit